Find out the terms and the best place to start
Don't know what a PemCoin is? Delivery, USPS or the widget?
This glossary will help you find your way around the most fashionable marketing jargon of the moment. Happy reading.
credit to send a Pemcard
a postcard generated from the digital flow through an app or widget
area dedicated to customers on the back of a Pemcard made up of the brand, a call to action and a QR code
a square-shaped barcode used to memorise information that is intended to be read on a smartphone (or an optical reader)
Call to action:
the phrase (often found on a virtual button) that closes a website post, a landing page or an advert Google Ads, for example. It is therefore a strategy aimed at conversion
universal postal delivery service in the USA
first used in a physical sense, this word has now also transitioned to a digital sense
the emotional effect caused to the recipient of the postcard Brand/destination ambassador: the user sending the postcard becomes the promoter of a brand or territory
Brand Ambassador / Destination Ambassador
the user sending the postcard becomes the promoter of a brand or territory
paper/PVC support that the PemCoin is physically printed on
word ranging from 5 to 15 characters and written in capital letters that allows users to have 1 or N credits or deliveries.
Unique / free credit:
unique 10-figure alphanumerical credit that allows users to have 1 or N credits or deliveries
Pemcards service web solution which can be integrated into third party websites
a way in which to use credits. Businesses choose what to insert into the banner and the duration of the campaign
a digital wallet where credits purchased by the business client and available for the creation of campaigns are stored
the place where clients can access data, create campaigns and purchase credits