TIMELINE

Where we began. Where we have got to.

And where we are going.

2016

The founders had the idea of Pemcards.

2017

March: Design of the business model / April: Presentation of the start-up to the BTO / August: Emotion S.r.l was founded and incubated at the Navacchio Technology Hub. Development of the app / November: Main speech BTO, launch of commercial contacts /

2018

February: Presentation of the beta app and signing of the first B2B orders / April: Release of the app in the store / December: Evolution of the business model from B2B to B2B2C /

2019

December 2019 Smart & Start, Invitalia, validates the business and development model, allocating 800 thousand euros of financing

2020/2021

PemDirect is born / Incubation at Digital Magics Palermo and Smart & Start financing for AI development, data analysis, the SAAS platform, NFT and augmented reality

2022

Opening of commercial channels in the USA and integration with LOB to print and send postcards from the USA

November 2016

The idea of Pemcards begins to form

March 2017

Geni and Andrea rediscuss the idea of postcards and find a business marketing model

April 2017

With the idea of doing interviews and validating their business model, they participate in an event in Bologna where they meet Robert Piattelli (Founder of BTO Florence and tourism guru). Robert falls in love with the idea and invites Geni and Andrea to present their start-up at BTO 2017.

August 2017

Emotion S.r.l is founded and incubated at the Navacchio Technology Hub. Developments to create PemCards begin.

November 2017

Geni and Andrea participate in Speech BTO, where they receive a great deal of feedback and requests for commercial contact.

February 2018

The founders participate in a fair for the first time where they demonstrate the beta app and sign the first B2B sales orders.

April 2018

Release of the app in the store

December 2018

Evolution of the business model from B2B to B2B2C

December 2019

Smart & Start, Invitalia, validates the business and development model, with 800 thousand euros of financing.

July 2020

PemDirect was created.

March 2021

Incubation with Digital Magics Palermo. Pemcards is granted Smart & Start financing thanks to the innovative and development ideas to be brought to the platform with research for the implementation of AI, data analysis, the SAAS platform, NFT and augmented reality

June 2022

PemCards flies to the USA and opens a commercial and integration channel with LOB so cards can be printed and sent directly from the USA